We assessed aroma, texture, and flavor in ranking these protein drinks. It is a novel concept that, if well executed, can be both delicious and nostalgic. These new drinks seek to capture the taste of cereal after it's soaked in a bowl of milk. We had the opportunity to sample a cross-section of Koia's classic protein drink flavors and a handful of offerings from its new cereal line. Each protein drink also contains prebiotics to support gut health. Its protein shakes are made with almond and coconut milk and a proprietary protein blend that contains brown rice, pea, and chickpea proteins. Koia produces plant-based protein drinks and smoothies that are low in sugar, gluten-free, dairy-free, kosher, and certified non-GMO. We’ve worked really hard and it’s very rare for any brand, so quickly, to grow so large.Assorted Koia protein shakes - Monika Sudakov/Static Media “The fact that I’m here today is just very surprising, but it’s been a long journey. “I love reading customer reviews and just knowing we’re helping so many people whether they have health problems or they just need a better option,” French says. Lower-income consumers who tend to shop more often in convenience stores are looking for healthier options too, she says, and Koia is looking for a key partner to test the concept on a larger scale. “Our next plan is to expand our distribution into more conventional chains and eventually convenience chains, because those are where the mass consumers are,” French says. It recently started testing how the drinks sell in convenience stores, and early sales were “encouraging,” French says. “We anticipate that line could account for as much as 25% of our overall sales,” says CEO Chris Hunter, who joined Baker and French at Koia in 2015.īeyond new products, Koia is looking at new places to sell its beverages. Not surprisingly, they are marketed as dessert replacements, and Koia is targeting them at women, who struggle to find keto snacks they want. All of which contain 20 grams of saturated fat, 100% of the Food and Drug Administration’s suggested daily amount. Those are caramel creme, cake batter and chocolate fudge brownie. When Koia approached our team about a keto-friendly option that was filling a gap in the market, we worked together to create three unique flavor profiles.” “Our customers were looking for high-protein, low-sugar, plant-based options, and their core line of products delivered. “Koia was already a high-performing brand at Whole Foods Market that saw triple-digit growth within our stores,” says Amy Moncrief, a global grocery category manager at Whole Foods. (Koia declined to provide sales figures.) And earlier this month, Koia launched a much-anticipated series of drinks that fit into the high-fat, low-carb keto diet and are sold exclusively at Whole Foods. It’ll be the first full year of selling the Fruit Infusions brand, which was launched with three flavors (mango creme, strawberry crème and chocolate banana) in September 2018. Koia expects retail sales to increase 150% in 2019 with the addition of two new lines. It’s paid off: Koia drove more than $25,000 in weekly retail sales this summer, becoming Whole Foods’ most profitable protein product during the period, according to Nielsen data. That year, Koia relocated its headquarters to Los Angeles so the team could be closer to its contract manufacturer to the south. The results were so good that, in 2016, the grocer signed Koia to a nationwide distribution deal. Convenient access to the grocery giant’s Midwest regional office led to a two-store test to see how Koia would sell.
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